Lucas Crigler
About

Hey there. Thanks for checking out my work. I'm an award-winning advertising creative director who's been in the industry since 2008. I also happen to be a transgender male — whew. Never thought I'd be so nervous to come out as award-winning, but there you have it. Cat's outta the bag.

Throughout my career I've worked in agencies coast-to-coast, across the U.S. Twice I relocated, driving solo with my awesome boxer dogs riding shotgun. Can't say I'm a childless cat lady, but I can relate.

Outside of work I'm devoted to bettering the LGBTQAI+ community through activism and consulting — work that's taken on a life of its own and I wouldn't trade for anything.

I've also begun following my dream of becoming a world-renowned DJ who'll someday secure a residency at a cool Ibiza beach club. Until then, let me help you create kick-ass campaigns derived from decoding complicated client briefs.

Shall we dance?

Experience
Creative Director Freelance — New York, NY
2024 – Present
Creative Director SS+K — New York, NY
2021 – 2024
Associate Creative Director McCann New York — New York, NY
2018 – 2021
Sr. Art Director RPA — Los Angeles, CA
2014 – 2018
Jr.–Sr. Art Director Nail Communications — Providence, RI
2008 – 2014
Recognition
D&AD Black Pencil Mastercard "True Name" — 2021
Creative Arts Emmy Nomination Honda "Paper" — Outstanding Commercial
Cannes Lions Grand Prix Mastercard "True Name" —
Brand Experience & Activation
Cannes Lions Gold Lion ×2 Mastercard "True Name"
Cannes Lions Gold Lion Honda "Paper" — Motion Design & Animation
The One Show Gold Pencil Honda "Paper" — Animation
The One Show Gold Pencil Vibram FiveFingers
Clio Awards Gold Clio Honda "Paper" — Sound Design
D&AD Graphite Pencil Honda "Paper" — Animation
Cannes Lions Silver Lion ×3 Mastercard "True Name"
Cannes Lions Silver Lion Honda "Paper" — Animation
Clio Awards Silver Clio Honda "Paper" — Animation
Cannes Lions Bronze Lion ×3 Mastercard "True Name"
Cannes Lions Bronze Lion Honda "Paper" — Sound Design
Adweek 2021 Pride Star LGBTQ+ leaders in media, marketing & tech
Ad Age Advisory Board Member Diversity & Inclusion Council

Additional wins at the Andy Awards and AICP Show. Served as Experiential Jury member, D&AD 2022.