Ideas with a unique vantage point

...that most brands have never had access to.

Work

Campaigns

Awards & Recognition

A Selection of Hardware

About

Hey There!

Portrait of Lucas Crigler

Thanks for checking out my work. I'm an award-winning advertising creative director who's been in the industry for 15+ years. I also happen to be a transgender male. Whew... never thought I'd be so nervous to come out as award-winning, but there you have it. Cat's outta the bag.

I'm a big thinker who believes concept is king. I'm passionate about creating big ideas rooted in true human insights, built to move people to act.

Throughout my career I've worked in agencies coast-to-coast, across the U.S. Twice I relocated, driving solo with my awesome boxer dogs riding shotgun. Can't say I'm a childless cat lady, but I can relate.

Outside of work I'm devoted to bettering the LGBTQAI+ community through activism and consulting — work that's taken on a life of its own and I wouldn't trade for anything.

I've also begun following my dream of becoming a world-renowned DJ who'll someday secure a residency at a cool Ibiza beach club. Until then, let me help you create kick-ass campaigns derived from decoding complicated client briefs.

Experience

Creative Director
Freelance — New York, NY
2024 – Present
Creative Director
SS+K — New York, NY
2021 – 2024
Associate Creative Director
McCann New York — New York, NY
2018 – 2021
Sr. Art Director
RPA — Los Angeles, CA
2014 – 2018
Jr.–Sr. Art Director
Nail Communications — Providence, RI
2008 – 2014